Sio-twist free essay sample

Siomai nowadays is one of favorite foods among Filipinos. It is originally come from Japan that established Siomai businesses here in the Philippines. Now, we PRADD – J’C Twist Company is newly established in market in order to provide a fast, reliable, and accessible impression to busy people or those who are always on the go – you eat while you go to school or to your work. Our product is different from other existing food outlets in terms of quality, cleanliness, unique taste, nutritious, healthy and affordable. The company’s initial product is â€Å"Sio Twist† is come from the word â€Å"Siomai with a twist† made in Galunggong Fish and instead of soy sauce we use dressing that made in mayonnaise, cream, garlic, and pepper. The Technical Aspect indicates the details of service the company would offer. It is consist of machineries, equipment, project utilities, waste and waste disposal method, the plant size, production schedule and location. We will write a custom essay sample on Sio-twist or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The business is a Partnership owned by Ms. Camille Joy Esteria (General Manager), Ms. Dianarra Cardozo (Sales Officer), Ms. Amelia G. Dadivo (Financial Officer), Ms. Marizz Anne Teodoro and Ms. Pia Delos Santos (Production Officer), and Mr. Dan Albert Guitterez and Mr. J. Carlo Custodio (Sio twist Maker) The co-owners decided to share capital of Php9,000. 00 each, a total of Php63,000. 00. Any result of our business operation, gain or loss, will be divided equally. Company Overview: PRADD – J’C Siomai Company is newly established in market in order to provide a healthier, tastier and at the same time affordable foods for all type of customers. The company’s initial product is â€Å"Sio Twist† is come from the word â€Å"Siomai with a twist†made inGalunggong Fish and instead of soy sauce we use dressing that made in mayonnaise, cream, garlic, and pepper. VISION AND MISSION STATEMENTS Vision Sio-Twist envisions itself to be the well-known food-to-go or quick-food-service store in the Philippines that offers a hundred percent customer satisfaction. Mission To establish a store that is committed in providing safe, reliable and reasonable price products to the customers as well as to satisfy their respective needs. II. Marketing Aspect The marketing aspect includes the market segmentation, marketing mix and the promotional or selling strategies the company will use. This aspect will also describe who the customers are and the demand and supply of the product. Product/Services Offerings Our Sio-Twist’ main ingredient is Galunggong fish mix with chopped carrots, fine chopped onion and garlic, egg and kinchay . It is made more delicious with its garlic mayonnaise dressing. It will kick into the taste of kids, teenagers and adults not just because of the nutrients they can get but also because of the sauce or dressings that they can taste. Our Sio-Twist contains nutrients, in fish omega-3 fatty acids and vitamins such as D and B2 (riboflavin). Fish is rich in calcium and phosphorus and a great source of minerals, such as iron, zinc, iodine, magnesium, and potassium. The Philippine Heart Association recommends eating fish at least two times per week as part of a healthy diet. Fish is packed with protein, vitamins, and nutrients that can lower blood pressure and help reduce the risk of a heart attack or stroke. Eating fish is an important source of omega-3 fatty acids. These essential nutrients keep our heart and brain healthy. Two omega-3 fatty acids found in fish are EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid). Our bodies dont produce omega-3 fatty acids so we must get them through the food we eat. Omega-3 fatty acids are found in every kind of fish, but are especially high in fatty fish. Omega-3 Fatty Acids: †¢Help maintain a healthy heart by lowering blood pressure and reducing the risk of sudden death, heart attack, abnormal heart rhythms, and strokes. †¢Aid healthy brain function and infant development of vision and nerves during pregnancy. †¢May decrease the risk of depression, Alzheimer’s diseas, and diabetes. †¢May prevent inflammation and reduce the risk of arthritis. At the launching stage, our product will be introduced to our stall near Marikina Sports Center and Marikina Market. Target Market Our Sio-Twist business operates in a perfect competition in which there are many firms who supplies a particular good or service. As part of being in a perfect competition we are price taker. Our target market are the health conscious individual, people who wants delicious foods with affordable price, students, drivers, athletes, commuters and other people near the Marikina Sports Center and Marikina Market. We will introduce to them the new flavor of Siomai with its garlic mayo sauce that aside from its delicious taste is its nutritious content. Our sales strategy is to capture the people who visit the Marikina Sports Center and Marikina Market through our marketing tactics: 1. Put a stall located near the Marikina Sports Center. 2. Generate our target market’s awareness of Sio-twist through posters. 3. Displaying a friendly and courteous approach towards our customers so that they will feel valued. 4. Keeping our stall and food packaging always clean and eye catching. Marketing Strategy SWOT ANALYSIS 4 P’s Strength Weaknesses Opportunities Threats Product It has health benefits. Unique and peculiar in concept. New to the market Delicious Perishable goods. Not enough production materials to produce large amount of siomai product. The new taste and flavor of the siomai will give the customers something new to crave Small number of competitors in terms of healthy siomai Growing demand on target market. No assurance about the sales Siomai house and Master Siomai are the great competitors Possible growth in the number of competitors. Matured and established business entities under our product category. Price Product affordability at a reasonable price of 25 pesos per 4 pieces. Product price similar to competitors Fluctuating prices of raw materials that may affect production cost of product. Place Easily accessible foods stall for our target market. Clean vicinity. Future business expansion in different locations. A number of food cart owner within our vicinity. Promotion Uses various forms of promotional tools such as web advertising and posters. Limited Advertising budget. Media Proliferation. Other competitors who use various and expensive forms of media for their promotions. Place – Channel of Distribution The channel of distribution of our product. The proponents used the form of distribution channel to focus and concentrate on the demand of the customers, from the manufacturer which is the company down to the ultimate consumers. Promotion For our promotional strategy, we’ll start advertising to different websites such as Facebook, Yahoo and Youtube since these are the cheapest way to advertise our product. Another promotional tool that we will use is the distribution of flyers and posting posters during our first month of Operation, and rely on the word-of-mouth result. III. Technical Aspect After determining and planning of the market, the proponents could now consider and introduce its technical aspect. This aspect will indicate the details of product the company would offer, and how it will expand using the company’s own choice of location. It also shows the cost and expense incurred in putting up establishments, which serve as company office and plant. This includes also, plant size, production schedule and floor plan. Product Our product Sio – twist is come from the word fried Siomai with a twist. Wherein it is not like an ordinary siomai that people commonly known, the difference is that it is made of Galunggong Fish and instead of soy sauce we use dressing made of mayonnaise, cream, garlic and pepper. It is served for snacks, appetizer, lunch and dinner. Tools and Equipment Picture Prices 1. Steamer 1,200 2 . Deep Fryer 2000. 00 3. Stove 700. 00 4. LPG 760. 00 5. Tongs 50. 00 6. Toothpick 50. 00 7. Tissue 50. 00 (1 pack) 8. Paper Plate 100. 00 (200pieces) 9. Paper Box 200. 00 (200peices) 10. Paper Bag 200. 00 (200peices) PROCEDURES 1. Put the fish into a boiling water, so it will be easier to debone. 2. let it simmer for about 5 minutes. And while waiting, prepare for the seasonings.. chopped onion, garlic and carrots into small pieces and put into a bowl. Mix it well. 3. Put the deboned fish into the bowl of mixtures, mix well. 4. Add beaten eggs (depends on the amount of mixtures). Add some salt and pepper to taste. 5. Mix all the ingredients well. 6. Lay out the molo wrapper in a clean tray and put teaspoonful of mixtures on the wrapper (amount of mixtures depend on the desired size. ) 7. Fold the wrapper firmly. Make sure that the wrapper sticks to the meat while folding it. Set aside in a separate plate. 8. While doing the wrapping, prepare to boil some water in a steamer if you wish to have the product steamed. 9. Steam Siomai for about 15-30 minutes. 10. If you want to fry the product, put the product into a boiling oil. Let it cooked until it became golden brown. 11. For dressing: mix mayonnaise, fined garlic and powdered pepper IV. Organization and Management Aspect After the technical aspect, the proponents can now proceed to the organizationand management aspect. This aspect is about the company and its type of organization. Business name (PRADD-J,C Twist Company) PRADD-J. C Twist Company came from the first letter of the name of its member, is a food company that focuses on healthy and delectable Siomai. The company offers fish siomai. You will savor its uniqueness because of its garlic mayo dressings. The business is a partnership, owned by Ms. Marizz Teodoro, Ms. Dianarra Cardozo, Ms. Amelia Dadivo, Ms. Pia Delos Santos, Ms. Camille Joy Esteria, Mr. Dan Albert Gutierrez, Mr. J. Carlo Custodio. Being food enthusiast brought us to the idea of starting up a food business. Organizational Chart The organizational chart of PRADD-J. C Twist Company. POSITIONS ROLES QUALIFICATIONS A. GENERAL MANAGER Responsible for keeping the business organized. Possess strong leadership. B. PRODUCTION OFFICER Makes sure that the goods are produce at the right cost and with quality that can satisfy customers. Must know how to minimize its resources and maintain the quality of the product. C. SALES OFFICER Responsible in marketing the product. Must possess strong leadership. D. FINANCIAL OFFICER Responsible in preparing financial report of the company. Must have experience in bookkeeping Must possess the excellence in the financial activities of the business. E. SIO TWIST MAKER Can make a Siomai and make sure that the finished products have a good taste. Must have experience in making a Siomai and can work fast Must possess creative skills. F. EMPLOYEE Responsible in selling the siomai in the stall location. Must possess a pleasing personality and good interpersonal skills. This shows the roles and qualifications of each positions. Project Timetable A. Venture Summary (1st week of February – last week of February ) We have engage ourselves in visualizing and planning activities regarding to our business for 3 weeks, attending classroom lectures as part of the preparation of our business. B. Business Plan (2ndt week of March 3rd week of March) We had engaged in 5 groups which have related business idea and chose suggested product that is more innovative. We made the business plan for 2 weeks including the preparation for our defense. V. Social Benefits Healthy Diet Fish is a low-fat high quality protein. Fish is filled with omega-3 fatty acids and vitamins such as D and B2 (riboflavin). Fish is rich in calcium and phosphorus and a great source of minerals, such as iron, zinc, iodine, magnesium, and potassium. The American Heart Association recommends eating fish at least two times per week as part of a healthy diet. Fish is packed with protein, vitamins, and nutrients that can lower blood pressure and help reduce the risk of a heart attack or stroke and social responsibility is about the business giving back to society. To the Government The project shall make a contribution to the rational economy through taxes which is used by the government for social services. To our Customers Our objective is to create and offer high quality of product that help to contribute to your health and to sell it at a affordable price. We assure that our product is reliable. It contains detailed information about the ingredients and benefits that they can get. To our customers we shall satisfy with their needs and wants, exceed to their expectations by providing a healthy and affordable product. At the same time make them feel, value with responsive and good services we intended to provide. To the Community The company must ensure that the project shall not harm the environment, it may not cause any pollution. The main ingredients like galunggong fish is fresh. We guarantee that it will not bring any baneful effect in the community since the product will not be using chemicals. The business is connected to comply with its community’s law and regulation.